A great tagline isn’t just a clever turn of phrase; it’s your brand promise expressed in just a few unforgettable words. And while there are many approaches you can take to arrive at the perfect tagline, here you will find three key principles that will help elevate your tagline from good, to great.

Often called "Saint-Tropez of the Caribbean," Orient Bay is renowned for its pristine, white sandy beach, laid-back lifestyle and delectable cuisine. There was something deliciously familiar about this spot too—a vibe that in part brought back memories of one unforgettable summer spent in Nice many moons ago. But those are stories for another time.

The food was basic, but the beer was cold, and the bunk beds were cozy, so despite a fitful sleep, we were well up for what promised to be a challenging trek ahead.

For artist, photographer and explorer Guadalupe Laiz, discovering the magical allure of the horses of Iceland was a life-affirming experience that has shaped her personal philosophy and world view—as much as her career. In her sumptuous photography book ‘Horses of Iceland’, Laiz has created a stunning visual narrative documenting five years spent in the company of these incredible creatures, in the most unforgiving of landscapes. 

For more than 100 years, Douglas Elliman Property Management has been providing exceptional service to co-ops, condos, and rental properties far and wide throughout the Upper East Side of Manhattan.

As someone who’s charged with keeping a casual eye on menswear trends, it’s been hard not to notice a discernible shift away from sneakers as the footwear of choice for style-conscious guys in recent months. The loafer — along with its more relaxed cousin, the driver — is very much back in style for fall.

With their old-world character, architectural provenance, and desirable location, there’s a lot to love about co-op properties on the Upper East Side.

But Halpin’s real stylistic flourish comes in the form of his distinctly patterned socks—which have become a calling card for this agent who was recently named one of Douglas Elliman’s ‘Rookies of the Year’, in recognition of his swift rise within the brokerage.

A recent survey by insights specialists Gartner revealed that for the first time ever CEOs have named sustainability among their top ten goals. So, with the dawn of another year — and a renewed focus on sustainability — there has never been a better time to look at some of those brands in the men’s accessories space that are helping to shape the conversation about the long-term wellbeing of the planet — and its people.